Business & Management (List All) (Fall 2009)

Selling to the Active Adult (Section 1) MGMT X479.83  (1.5)

An elective course in the Light Construction and Development Management Certificate Program. By the year 2010 there will be 77 million active adults age 50 and older living in the U.S. To improve your sales success with the active adult home buyer, it is critical to have sales strategies specific to this complex customer. This course is designed to give you techniques to more effectively communicate with, qualify, handle objections from and close sales with your potential active adult home buyers. An elective course in the Light Construction and Development Management Certificate Program.

Rita Lamkin, B.A. Communications, MIRM, Certified Active Adult Specialist in Housing and president of Preface, Inc., provides market research and consulting services to residential, resort and community developers. A 30-year veteran of real estate product development, marketing and sales management, Lamkin held executive positions with premiere developers The Irvine Company, Arvida/Disney and Trammel Crow Residential.